The BEST Facebook Ads Tutorial for Construction Businesses in 2025 (Full Guide)
Watch the BEST Facebook Ads Tutorial for Construction Businesses in 2025 (26 min)
Are you a construction business owner wondering how to actually get results from Facebook or Instagram ads with a small budget and without getting lost in a sea of settings?
Here’s the answer upfront: The best campaign structure in 2025 for construction, trade and home improvement businesses is simple and effective:
👉 1 Campaign
👉 1 Ad Set
👉 3–5 Ads Max
That’s it.
Image A: WA5 Marketing results for a window & door fitter - showing Cost CPL reducing by 50%
This basic setup helped us cut a client’s cost per lead in half, dropping from £49 to just £18–£23, all on a modest £500/month ad budget. It’s easy to manage, easy to test, and incredibly effective for local lead generation.
Whether you’re a roofer, builder, window fitter, electrician or a tradie, this guide walks you through the exact process from setup to creative tips so you can run this campaign yourself.
Why This Campaign Structure Works for Construction Businesses
Construction services are a more considered purchase. People don’t always click and buy right away. They need trust, consistency, and clear information. This campaign structure keeps things lean and focused so Meta’s algorithm can do its job efficiently.
Plus, with smaller budget’s you don’t have the luxury to test several ads at once.
It works for:
Local service-based businesses
Low to mid-budget advertisers (under £1,000/month)
Business owners managing ads themselves or with small teams
✅ Step 1: Set Up Ads Manager
Before you do anything, head to facebook.com/adsmanager.
Make sure:
Your business page is connected
You’re using Meta Ads Manager, not Boosted Posts
You’ve got a payment method setup
If you need help setting up Ads Manager, reach out, we’ll walk you through it..
✅ Step 2: Create Your Campaign
Hit the “Create” button
Choose the “Leads” objective (not traffic, engagement or any other option)
Keep the buying type set to “Auction”
Name your campaign clearly
For example:
Business Name | DATE | Cold Leads | Windows Offer
Why "Leads"? It tells Meta to show your ads to people who are most likely to take action and become a ‘lead’ not just click aimlessly.
✅ Step 3: Set Your Budget
Enable Advantage+ Campaigns, formerly known as Campaign Budget Optimisation (CBO)
Set your daily budget (recommend no less than £500 per month)
Trust the platform. Meta will automatically allocate more of your budget to the ads that perform best. That means less micromanaging, better results.
Tip: Let Meta’s AI work for you, don’t try to outsmart it with manual bidding early on.
✅ Step 4: Ad Set Settings (Audience Targeting)
Keep it simple:
1 Ad Set only
Set your geographic targeting (e.g. Your Local Area + 30 miles)
Leave interests, demographics, and detailed targeting blank
Example Ad Set Name:
Business Name | Stoke + Cheshire | 30mi Radius
Your creative does the targeting now. You have to use your ads (images/video) to call out your audience. Meta is smart enough to find the right people, if your message speaks directly to them.
Note: Targeting a local geographical area keeps you away from the big, national advertisers with deep pockets. Plus, it’s easy to have the best ads in a small local area, you can mop up here.
✅ Step 5: Use Instant Forms First
Choose Instant Forms for conversion location
Create a simple lead form inside Meta
Ask just enough to qualify interest (e.g. project type, timeframe, name, phone)
Why Instant Forms?
They keep users on Facebook/Instagram (less friction)
They’re easier to set up and track
They work well for local, lower-budget campaigns
Important: If you can’t generate results using Instant Forms, you’ll struggle even more with a website or landing page. Start simple, then expand once you know what works.
✅ Step 6: Build 3–5 Ads Only
To avoid spreading your budget too thin, stick with 3 to 5 ads max. These can be:
1 images
1 video (if you can create one - a smartphone will do the trick!)
1 carousel
Each with a unique headline or first sentence
Focus your creative on:
Call out who you want - i.e. Home owning business owners
Real before-and-after work
Clear, time-sensitive offers (e.g. 20% Off, Free Quotes, 10-Year Guarantee)
Local trust: “Trusted by 100+ Cheshire homeowners”
Note: Your ad’s message and image are the most important targeting tools.
Real-Life Results Using This Campaign Structure
We ran this exact setup for a small window & door installer in Cheshire:
Old agency: £49 per lead
WA5 Campaign: £18–£23 per lead
Budget: £500/month
Bonus impact: Their previously dead website started generating organic leads again thanks to spillover from people searching after seeing the ad.
This structure gave Meta just enough input to learn quickly, without overwhelming it with complexity.
Final Thoughts
By now, you’ve got the full picture of how to run Facebook Ads effectively for your construction business in 2025: 1 campaign, 1 ad set, and 3–5 strong ads, all built around generating leads using Meta’s Instant Forms. You’ve learned how to set budgets, structure your campaign, choose the right objective, and keep things simple so Meta’s algorithm can get to work.
But here’s one of the most important things to remember: if you can’t generate results using Instant Forms, you’ll struggle even more with a website or landing page.
Why? Because sending users off-platform introduces more friction with slow load times, poor design, tracking issues, and higher drop-off rates. Instant Forms are fast, frictionless, and ideal for learning what works.
Finally, don’t get stuck trying to over-target in Ads Manager. In 2025, targeting happens through your creative. Meta are continuing removing detailed targeting options. They are pushing advertisers towards creative targeting.
The text, visuals, and offer inside your ad are what filter the right people in. Speak directly to homeowners, show real project results, and make it obvious why they should choose you. Meta will find the right people for your business.
