Cheshire Service Businesses: Here’s Why Your Website is the Secret to Facebook Ads Success
Watch why you NEED a website if you’re running ads - Real Life Client Example (11 min video)
Running Facebook or Instagram ads? Great but here’s the truth: most people won’t click straight away. Instead, they’ll see your ad, take note of your business, and then Google you later. That’s where your website comes in. It’s not the star of your campaign but it plays a crucial role: catching the spillover.
This is the part so many Cheshire service businesses miss. You spend money on ads that generate interest, but if someone searches for you and finds nothing or worse, an site that looks like it’s from the early 2000s, you’ve just paid to send them to a competitor.
I’m Lewis from WA5 Marketing, and we’ve seen this play out time and time again. With one local window and door fitter, we ran a simple Facebook campaign and got strong results but what really stood out was the number of leads coming through their ‘dead’ website. Not everyone clicked the ad. They Googled. The site did the rest.
If you’re spending anything on Facebook or Instagram ads, your website needs to be ready. It’s your trust-builder, lead-catcher, a 24/7 salesman. In this article, I’ll show you how to make sure it’s doing its job.
From Facebook Ad to Real Leads Without Extra Spend
Example A: window fitter client ad account showcasing lead results after 14 days on a £500 per month budget
We helped a Cheshire-based window and door fitter run a straightforward Facebook campaign. No complex funnel. No retargeting BS. Just a strong offer, before-and-after images, and a clear message.
In just 14 days, they had 13 solid leads come in from £500 of ad spend.
But here’s what really mattered: five of those leads didn’t even come through the ad form we ran on Facebook, they came via the website. One the website enquiries turned into a 4 house window replacement job worth more than £25k+ in revenue.
That didn’t happen because the ad was magic. It happened because people saw the ad, searched the business, and landed on a website that looked legit, answered questions, and made it easy to enquire.
Why Cheshire Service Businesses Need to Pay Attention
People Don’t Just Click Ads They Google You
Even if your ad is strong, most customers won’t fill out a form right away. They’ll search your name to check if you’re real, credible, and local. And what they find or don’t makes all the difference.
No website? You’ve just handed your lead to a competitor.
Outdated or broken website? You’ve planted doubt.
Websites Catch What Ads Miss
Facebook and Instagram ads spark attention. Your website catches that attention when people come looking later. It gives them confidence, context, and a reason to reach out.
If your site clearly shows who you are, what you offer, and why you’re trusted, then all that paid traffic isn’t wasted it’s redirected and converted.
Build Local Trust & Credibility
If you're targeting high-end towns like Wilmslow, Alderley Edge, or Knutsford, your audience expects professionalism. Your website is your digital shopfront. It should reflect the standard of work you deliver.
Simple elements like local testimonials, high-quality images, and trust signals (like guarantees, insurance or reviews) give visitors the confidence to enquire especially when they’ve already seen you in their feed.
Don't Waste Your Ad Spend
Every click, view, or impression costs you something. If someone Googles your business and finds nothing or lands on a dead, clunky page you’re losing leads you already paid to attract. And it’s dead simple to have a website that WORKS.
Think of your website as the net under your ad campaign. It catches those who don’t click right away, but come back later when they’re ready to buy. Without it, you're paying to leak attention to someone else.
How to Build a Simple, Trustworthy Website in Cheshire
The days of spending tens of thousands of pounds to hire an expensive agency to get started are over. Platforms like Wix, WordPress, and Squarespace make it possible to build your own professional site without any technical experience. In fact, this website you are on is built on Squarespace! It’s simple, effective, and does the job brilliantly (and no, we aren’t not on commission!).
One strong home or landing page
Offer + photos + contact form + reviews
Local SEO terms like "Cheshire roofing" or "Wilmslow hair salon"
Embed a Google Map or address for local relevance
Keep it clean, mobile-friendly, and focused on your service area.
And yes, connect it with your ad tracking so you know what's working.
Let Your Website Work With Your Ads
Your website must be part of your Facebook ad strategy not an afterthought. It catches the spillover traffic and proves you're a legitimate, trustworthy business.
We’ve seen this in real life: when we ran a simple campaign for a local window fitter in Cheshire, 5 leads didn’t even come through Facebook, they came straight through the previously dormant website. One of them? A real estate mogul with 4 houses that needed windows replacing worth £25k+ in new revenue.
This isn’t a coincidence. It’s how people buy in 2025. They see your ad, then they Google you. If your site isn’t ready, they go straight to someone else who is.
There’s a trust epidemic, and if you ignore those buying signals, you’re handing business to your competitors, who might not even be better, just more prepared.
Ads bring traffic. Websites build trust. Together, they bring income.
Want a free audit of your website or ad campaign? Let’s chat and make sure your business isn’t missing out on leads it already deserves.
