Why Your Facebook Ads Need a Website (Warrington Service Businesses Take Note)
Watch why you NEED a website if you’re running ads - Real Life Client Example (11 min video)
Running Facebook ads without a website is like putting up posters for a shop that doesn’t exist. You might catch someone’s eye but where do they go next?
We’ve seen it firsthand with many of our clients. A stand out example is one of our local clients, Energy Windows, who had a website that had been gathering dust since it was built.
We ran a simple Facebook lead ad with a strong offer and it generated 13 solid leads in the first 14 days, but the website suddenly came back to life generating 5 additional leads.
Enquiries started rolling in without extra ad spend. Why? Because when people saw the ad, they Googled the business and found a website that built trust and credibility. Something we all do!
So here’s the answer: Facebook ads drive people in, but it’s your website acts a net that catches people who skip clicking on your ad and head straight for your website. For service businesses in Warrington, from plumbers in Great Sankey to salons in Latchford, a website is non-negotiable.
The Facebook Ad That Woke Up a Dead Website
Image A: Client Ad Account showcasing Lead Results after 14 days on a £500 per month budget
We launched a basic lead generation campaign for Energy Windows, a window and door fitter. Nothing ground breaking, just a strong offer (20% off, 10-year guarantee, free consultation) and some before-and-after images/videos.
Within 14 days, we had 13 leads on just a £500 budget.
Then came the surprise message from the client:
“Mate, I’ve had 5 website enquiries this week. It’s been dead for years!”
One of those leads? A guy needing four properties fitted. What a win. That one job could pay for months of advertising.
This is a perfect example of how a Facebook campaign can indirectly revive your online presence, if your website is ready to catch the spillover. But still so many businesses in Warrington don’t even have a basic website and money is being left on the table.
Why Warrington Businesses Should Care
Local Customers Google You
We’ve all done it. Seen an ad on Facebook, then Googled the business to check if it’s legit. That’s exactly what your potential customers do. And if they can’t find a proper website in 2025? You’re losing them to someone who’s taken their digital presence seriously.
And it’s not just new customers, returning customers also check your site for updated services, offers, and availability. Plus, if your customers recommend you, it’s easy for them to share who you are and what you do.
24/7 Digital Showroom
Your website builds trust and takes enquiries while you sleep. Whether someone's scrolling in Padgate at 11pm or checking you out during their lunch hour in Warrington town centre, your site is working for you.
Unlike social media posts that fade in a day, your website is permanent. It’s your digital shopfront, open 24/7, working even when you’re not. Oh and not to mention, it’s an asset you own, unlike social media.
We guided the client through the creative process and produced short-form videos (3–15 seconds) showing real door transformations. This authentic, engaging content resonated better in the feed.
Maximise Your Ad Spend
Every click costs money. Without a website, you're letting people interested in your business slip away.
A website ensures you’re still catching customers who’d otherwise use a competitor. Plus, It gives you an edge over many local competitors who are still relying solely on word of mouth.
What Should Your Warrington Website Have?
To really convert customers in Warrington:
Clear home page with your main offer front and centre
Contact form for enquiries
Before & after project photos
Local reviews ("Dave from Sankey loved our work!")
Mobile-friendly design
Basic SEO setup with Warrington-specific keywords
You no longer need to spend tens of thousands of pounds on a custom-built website. Platforms like Wix, WordPress, and Squarespace have put website creation into your own hands at an affordable price.
Even my own website, the one you are on now, is built on Squarespace! It's proof that you don't need to be a tech expert or break the bank to build something that looks great and performs well.
They’re affordable, user-friendly, and powerful enough for most small businesses to get started. With a bit of effort, you can launch a solid site that works hand in hand with your Facebook ads without needing a fancy agency or web developer.
Final Thoughts: The Winning Formula for Facebook Ads in 2025
In short, Businesses running Facebook ads without a website are leaving money on the table. Your ads grab attention, but it’s your website that builds trust and credibility, turning interest into enquiries and paying customers. Plus, it’s there to catch the inevitable spillover from your on-platform advertising efforts, whether its Facebook, Instagram, or more traditional paper/billboard type ads.
Energy Windows' experience proves this perfectly. Their website, previously inactive, became a lead-generating asset once potential customers started Googling them, and filtering through their website after seeing Facebook ads.
For Warrington service businesses from plumbers in Great Sankey to salons in Latchford having a website in 2025 is a non-negotiable. People expect to find your online presence, showcasing your services, reviews, and clear contact details. Without this digital foundation, potential customers easily move on to competitors who have taken their online presence seriously.
Ultimately, combining Facebook ads with a simple website is the best way to maximise your marketing spend by capturing spillover.
If you’re ready to unlock the full potential of your ads, ensure your website is ready to convert visitors into customers.
Still not sure what to do next? Get in touch with WA5 Marketing today for your free website and Facebook ad review, and let’s get your Warrington business thriving online.
